For this project, we were instructed to create a fictitious poster based on an actual event: the 2021 AIGA National Design Conference. The project had to illustrate a specific design vernacular of our choosing, while also paying attention to typographical hierarchy. Being a fan of the illustrative work on whiskey bottles, I decided to showcase that as my vernacular. In my original design from 2021, just before the conference (below, left), I was going more for the look of a Jack Daniel’s bottle label. However, after much critiquing, I had the opportunity to improve the poster design in 2022 by adding more ornamentation, paying closer attention to the typographical hierarchy, and adding a gold color for a more decorative appeal (below, right).
Software: Ai
Original
