Sibs and Kids Weekend is a whole weekend dedicated to the students of Central Michigan University to invite their siblings or their children to come to the Mount Pleasant campus and spend some quality time by partaking in fun activities around campus. The project was requested by the Office of Student Activities and Involvement, who also plans out and runs Sibs and Kids Weekend. The project I was assigned was creating a logo for this event. Their theme for 2023 was a ski lodge theme. The client requested snowy hills and mountains, inviting woodland creatures, and winter outdoor activities. To the left is the identity sheet with all color variations of the logo. Below is how it would look on other physical pieces, such as a sticker sheet or a t-shirt.
This piece was submitted to aaf Lansing for the Student American Advertising Awards in February of 2023. It had received a Silver Addy Award!
Software: Ai, Ps
Sticker Pack
