The requirements for this project were to create a fictitious non-profit company and create a brand for it. H2Soul, the name I chose, is a brand that specializes in bath and self-care items, whose main mission is to promote the importance of taking time to take care of oneself in a bustling world. To keep the calming theme, I chose a muted color palette. The idea behind the logo was to combine a design of the lotus flower, symbolizing peace and tranquility, and the three-pointed H2O molecule. View the brand identity sheet to the left, and some campaign items below!
Software: Ai, Id
Moisturizing Body Wash
Outdoor Sign
