This rebranding project required us students to choose an existing brand and improve or recreate their brand identity and vision based on a certain approach that fit the company. Emphasizing the history that the Memphis Rock n' Soul Museum teaches people of all ages, I chose a modern-retro approach in choosing the color palette and designing the logo and campaign elements. Their new vision is to Educate, Preserve, and Promote rock n' soul music.
Pictured left is the new brand guide with a description of the rebranding approach at the top. All other images below are the designed campaign items.
Software: Ai, Id, Ps
Apparel
Website
Tri-fold Brochure
Social Media Post 1
Social Media Post 2
Social Media Post 3
Indoor Billboard
